I can’t believe that it’s summer already. When did that happen?
“California Love” by Tupac is always in rotation on my summer playlist. It also serves as the inspiration for this Summer Brand Board which captures the energy of Southern California. Nothing is more “California Cool” than sandy beaches, salty waves, pops of color and laid back vibes.
A punchy, yet casual, color palette captures the eclectic charm of Venice Beach. It conveys movement and energy without disrupting the relaxed bohemian energy.
Add a carefree and playful font and then combine all the elements to get an easy, breezy, beachy brand. Can’t hate on California Love!
I’m looking forward to hitting up street fairs and going to the beach this summer. What are your plans for summer?
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Multi-faceted Designer, Creative Director & Founder of SCOTCHBONNET! Accessories